General
West Long Branch is getting a neighborhood spot to buy, sell, trade, and recycle electronics for instant cash — plus professionally tested pre-owned devices worth shopping — opening this summer.
Big news for West Long Branch: PayMore® is opening this summer — a walk-in spot to buy, sell, trade, and recycle electronics for instant cash, with secure data wiping on the spot plus professionally tested pre-owned smartphones, laptops, tablets, and gaming consoles at great prices. Got a drawer full of old iPhones or a stack of consoles gathering dust? Your new PayMore will be ready to make you an offer.
No appointments, no sketchy parking-lot meetups — just walk in, get a fair offer, and walk out with cash in hand. Conveniently located just minutes from the beach, the store will serve customers throughout West Long Branch, Long Branch, Eatontown, Ocean Township, and surrounding Monmouth County communities looking for a trusted place to buy, sell, trade, and recycle their smartphones, laptops, tablets, gaming consoles, smartwatches, cameras, and more.

For local owner Keith Stickel, opening a PayMore is the next chapter in a long run as a hands-on community business operator. Keith spent nearly a decade as a Smoothie King franchisee, growing to two New Jersey locations before selling them in 2022.
"The more I looked into PayMore, the more it became exactly what I was looking for — a proven, growing business that's stable even in tough times, backed by a supportive franchisor team, and genuinely good for the community through tech recycling," said Keith Stickel, local owner of PayMore West Long Branch. "I've always believed in getting out into the community, and PayMore gives me a real way to help my neighbors turn old electronics into cash while doing the right thing for the environment."
West Long Branch was a deliberate choice. The area's affluent customer base upgrades its devices often — which means plenty of unused smartphones, laptops, and tablets accumulating in drawers — and Monmouth University's 5,000 students are right nearby. The store sits on Route 36, one of the county's busiest corridors and the main throughway to the local beaches each summer, giving it great visibility for locals and Shore visitors alike.

Here's the difference: walk in, get a fair offer, walk out with instant cash — no contracts, no obligations, no gift cards. Every device is securely wiped on the spot, in front of you, so there's no guessing where personal data ends up. The goal is simple: an easy, transparent process where every customer leaves confident they made the right call — clutter gone, fair market value in hand, and one less device headed for a landfill.
Looking for your next device? PayMore also offers a wide selection of professionally tested pre-owned smartphones, laptops, tablets, gaming systems, smartwatches, headphones, and other electronics. Every device is carefully inspected, tested, and backed by PayMore's commitment to quality, giving customers a smarter, more affordable way to upgrade.
The store serves not just West Long Branch but the broader eastern Monmouth County area — a corner of the Shore in the middle of a transformation. Neighboring Long Branch is booming with coastal residential and commercial development, the former Monmouth Mall is being redeveloped into high-end residential and retail, and Netflix is building its East Coast production headquarters on the former Fort Monmouth.
Keith is already getting plugged into the community: he's joined both area Chambers of Commerce and a BNI networking group, and plans to invite Monmouth University's technology and environmental clubs to a pre-opening VIP event. Local schools and youth sports are on the roadmap too, through sponsorships, donations, and free recycling events.
PayMore West Long Branch is opening this summer, with a grand opening celebration and ribbon cutting to follow. It won't be the only New Jersey community getting a PayMore, either — as more Shore and North Jersey locations come online, we'll link them here. Keep an eye out for details, and get ready to turn your old tech into cash, right in your own neighborhood.